Corporate communication is no longer the exclusive domain of communication specialists, but an expanding dimension that potentially involves all members of an organization. Yet, its ambition to demarcate, enclose and manage everything the organization says and does within a unifying corporate expression remains the essential weakness of the perspective. The aim of this paper is to point out alternative ways of approaching corporate communication that acknowledge the value of diversity and the wisdom of many different voices. Although corporate communication is concerned with consistency, it may be approached as a case of polyphony.