Draft Programme
The International Conference on
„FUNDAMENTALS OF CORPORATE COMMUNICATION: CURRENT TRENDS”
in association with the 14th Bilateral French-Romanian Colloquium
„ Corporate media and media culture”
June 1-2, 2007
Location: Faculty of Letters, 5-7 Edgar Quinet Str., Bucharest
DRAFT PROGRAMME
PRE-CONFERENCE ACTIVITIES:
Wednesday, May 30th, 2007
18.00 Location: New Europe College, 21 Plantelor Str., Bucharest
Pre-conference debate: The 6th edition of the Volvo - Dilema Veche Forum, series European Romania, organised in cooperation with the Faculty of Letters – Communication and Public Relations Section, on the theme “Private Investment in Education and Culture”
Thursday, May 31st , 2007
17.00 -19.30 Participants’ registration
16.30 -17.30 Open session of the “Section for Organizational and Strategic Communication” of ECREA, Council Hall of the Faculty of Letters
18.00 -20.00 Workshop for Public Relations practitioners on Internal Communication Structures Research topics
Facilitator: Jon White, UK, Council Hall of the Faculty of Letters
Friday, June 1st, 2007
8.30 Conference participants’ registration (continuation)
9.00-10.00 Official ceremony of the Conference opening, with the attendance of journalists.
Presenters: Prof. univ. dr. Ioan Pânzaru – University Rector, Dean conf. univ.dr. Liviu Papadima – Faculty of Letters, Dean prof.univ.dr. Catalin Basarab Zamfir - Faculty of Sociology and Social Assistance, Arlette Bouzon (ECREA Section), Sue Wolstenholme (EUPRERA Board) and Gino Gramaccia ( SFSIC president), Lavinia Huidan – EIT Forum Auto, Volvo importer in Romania
- Coffee break
10.30- 13.00 Panel session: “Corporate communication: key concepts and changes in the corporate practice”
Speakers: Arlette Bouzon, Gino Gramaccia, Lars Thøger Christensen,
Sue Wolstenholme, Jon White, Frank Martin Hein
13.10 -13.30 Launch of the 2006 Conference book „Communication, PR and Globalisation”, Tritonic Publishing House, location: Reading Hall of the Faculty of Letters Library
13.30-14.30 Buffet-lunch break
Book exhibition: British Council, Tritonic Publishing House
14.30- 16.00: Parallel breakout sessions
Section I: Organisational culture and communication
Facilitators: Adela Rogojinaru, Claudine Batazzi
Section II: Internal communication
Facilitators: Mihai Dinu, Arlette Bouzon
Section III: Corporate media and media culture
Facilitators: Ioan Drăgan, Claude Le Boeuf
Section IV: Public Relations, corporate reputation, corporate social responsibility Facilitators: Raluca Popa, Sue Wolstenholme
16.00- 16.15: Coffee break
16.15- 18.30: Parallel breakout sessions (continuation)
- Dinner
Saturday, June 2nd , 2007:
9.00- 10.30 Parallel breakout sessions (continuation)
10.30- 11.00 Coffee break
11.00- 11.30 Panel session Current trends in corporate culture and communication, synthesis of the breakout sessions
Facilitators’ summaries: Adela Rogojinaru, Mihai Dinu, Ioan Drăgan, Raluca Popa
Comments and discussion.
11.30- 13.30 Round table introduced by British Council: Corporate blogging / The corporate blog - fad or PR standard?
Moderators: Radu Iliescu, Frank Martin Hein
13.30- 14.00 Presentation of the EUPRERA Congress 2009 edition to be held in Bucharest.
Concluding remarks. Conference closing.
Official partner of the Conference: EIT-Forum Auto - Volvo importer in Romania
Media partners: HotNews.ro, IQAds.ro, Agenţia de ştiri RADOR, Radio România Actualităţi, Comunic@ţii Mobile, Dilema Veche, British Council, Tritonic Publishing, altitudini
Sponsors: Golden Tulip Sky Gate, Romanian Convention Bureau, Snack Attack, DC Communication